Weddings are up there with Christmas and Halloween for festivities that produce monumental amounts of waste in the form of disposable landfill fodder. From flower foam to dance-floor flip-flops, mini plastic bubbles bottles to all forms of non compostable confetti, dresses, suits, hats and shoes no one will ever wear again… The list is endless. This is not to say I don’t understand it, because whilst I make a pretty decent effort to reduce my own and my families waste output, but we allow ourselves these luxuries of immoderation on account of the occasion. What’s more special and deserving of a little extravagance than a wedding?!
However! The wedding industry isn’t one to be left behind on what’s current, relevant, forward-thinking and fabulous! So what are the ways wedding suppliers are thinking about offering sustainable options for our more conscious couples? Not something I’d given a huge amount of thought to until I met Jenna from Betsy Mae Rose, a new fashion graduate with a passion for creating bespoke luxury bridal gowns from recycled fashion. Her work is like nothing I’ve ever seen or worked with, true originality and she’s already winning awards for it!
She brought a creative brief to the table including Tim Walker editorial work for vogue, disco mirror balls and a real focus on finding sustainably minded creative partners. We put our heads together thinking about what could be hired instead of bought? What can be foraged or grown and not flown in?
I contacted the most forward thinking venue I know Clapton Country Club. Situated in a disused tram shed in the heart of East London the venue is “a storybook of an interior, built from reclaimed and recycled materials that were skip-surfed and pavement-plundered to be up-cycled to the most dramatic effect”. Also who came aboard was Dreamwave Lighting & Decor who would bring their vintage mirror balls and lighting to the party. Lou from The Botanical Shed swore to stay local with her floral finds and local she stayed but foraging in her very own garden for everything we needed! Then our lovely model Marcelina Lady Linka and Quelle Bester from Knot Your Average Vibe completed our creative coup for the day!
Looking for some sustainable bridal inspiration? Here’s what we came up with…